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International Council for Media Literacy

International Council for Media Literacy

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Honoring the Life and Legacy of Tessa Jolls

April 10, 2025 by International Council for Media Literacy

It is with deep sorrow that the International Council for Media Literacy mourns the passing of Tessa Jolls, a distinguished leader in the field of media literacy, a dedicated member of our Advisory Council, past recipient of our Jessie McCanse Award, and a dear friend. Her passing on April 6th leaves an immense void in our community, but her legacy will continue to inspire generations to come.

Tessa Jolls gestures at a conference.

As President and CEO of the Center for Media Literacy (CML) since 1999, and as the founder of the Consortium for Media Literacy, Tessa was a visionary force, blending scholarship with an entrepreneurial spirit. She dedicated her life to advancing media literacy, ensuring that individuals worldwide had the tools to critically engage with media and participate meaningfully in society.

Tessa’s work was transformational. She restructured CML to meet the evolving demands of 21st-century literacy, forging partnerships that brought media literacy education into schools and communities. She was a prolific speaker, writer, and consultant, continuously contributing to the development of media literacy worldwide. Perhaps her most enduring contribution was the CML Media Lit Kit—an internationally recognized, research-based framework for media literacy education. Through this work, she provided an “onramp” to teaching and learning that could be replicated, measured, evaluated, and scaled across diverse educational settings.

Tessa Jolls sits next to IC4ML members.

Tessa Jolls was more than a leader—she was a mentor, an innovator, and a true believer in the power of media literacy to change lives. Her collaborations spanned the globe, bringing her insight, grace, and unwavering passion to audiences everywhere. Her dedication, commitment, and compassionate leadership have left an indelible mark on our field.

We extend our deepest condolences to her family, colleagues, and all those whose lives she touched. As we reflect on her extraordinary contributions, we recommit ourselves to carrying forward her vision—a world where media literacy empowers all.

Rest in peace, Tessa. Your work and your spirit will continue to guide us.

Read Tessa Jolls’s Contributions to The Journal of Media Literacy–

  • “A Glimpse at Qatar through a Broadband Lens” (v.57 n.1-2, 2010)
  • “2013 Jessie McCanse Awards for Individual Contributions to Media Literacy” (v.60 n.1-2, 2013)
  • “Classroom Research: An Opportunity and a Challenge” (v.61 n.1-2, 2014)
  • “A Personal Credo for a Literate Global Society” (v.62 n.1-2, 2015)
  • “A Media Literacy Case in Peru: Reflections on a 10-year journey” (2022)

  • International Council for Media Literacy
    Administrator International Council for Media Literacy

    General announcements and other postings made by the administrators of the International Council for Media Literacy.

    For questions or support, please contact us at:

    Email: ICforML@gmail.com

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IC4ML invites blogs from diverse authors including international researchers, practitioners, students, and creators. Their work is independent from IC4ML and does not necessarily represent the position of our organizational leadership. These blogs offer an opportunity to experiment and dialogue as a learning space. We encourage you to engage with the authors to expand the conversations. If you would like to submit your own blog, please contact us at icforml@gmail.com.

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Formerly the National Telemedia Council

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