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Toxicity in Sports Media

March 2, 2023 by Daniel Ramsey

The world of sports media and journalism can be a wonderful and horrific place. It can  be a beautiful place where fans of a team or of a sport can discuss and debate in what you hope  to be a friendly manner. However, this world of social media mixed with the sports can be harsh  for the athletes as it now truly pays to be toxic in sports.

The Kevin Durant Injury

In 2019, Kevin Durant came swiftly back from injury in order to help his team to  compete in the NBA Finals that year. When Kevin Durant tore his Achilles in game five of the series in the Toronto’s, the opposing team, stadium. As we all know, injuries are horrible for  anybody. You would think that everyone would feel sympathy for the man, but this was not the  case. The stadium quickly filled with cheers, and Twitter that night was filled with fans, and  even famous sport personalities, excited that the Raptors had a better chance to win the championship.

Kevin Durant tears his Achilles in Game 5
Kevin Durant tore his Achilles in the championship series.

“Bob McCown, host of ‘Prime Time Sports,’… ‘Quite frankly, it was embarrassing,’  McCown told listeners. ‘I’m embarrassed by it. I’m afraid that this is a legacy that will linger.” This excitement represents a low moment in the sports world where plenty of fans and others showed their true colors. It truly was awful seeing accounts on Twitter get so many likes and retweets on a tweet trashing Kevin Durant. This torment could not have been healthy for the players, as it must have been mentally draining to see a stadium cheer when an elite athlete just injured himself after training so hard to come back from a prior injury.

A Tweet explaining that a Raptors fan sent Kevin Durant flowers as an apology for the Canadians' jeering.
A Raptors fan sent Kevin Durant a kind gesture.

Skip Bayless

Skip Bayless can be understood as the root of the problem for this toxicity in the sports media.  Is it entertaining television? Sure. However, if you constantly attack athletes, it can be mentally draining for them. It is easy to forget that these athletes are humans. Blogger Raymond M. writes “I do know Skip trolls, but he’s been doing it before it was a thing, even though he was in the wrong at times for doing what a lot of current personalities do now.” This antagonism is the new normal now because viewers want to see the crazy reactions that these personalities have, and what crazy sporting takes they have for the day. Fans live off the shock value of  personalities’ over-the-top takes.

An alarm clock shows 2:00am. Skip Bayless writes "Hey Lebron, I am UP here in LA"
Skip Bayless is a outspoken critic of Lebron James.

Skip Bayless loves to torment LeBron. Everything he does and talks about is LeBron, trying to bring the man down every chance he gets. Of course, you can say that as an athlete you sign up for critical fans and media, but now the world of sports media seems to be even more toxic. TV personalities try to get higher ratings for their shows or more clicks on YouTube for their horrible takes. This mentality is meant to bring others down and has now encouraged a new generation to hate and torment athletes. This hatred can be harmful for the athlete’s own mental health as well as those friends and family who are around them.

Conclusion

In conclusion, we see that these TV personalities  encourage these hurtful messages and the toxic ways that fans act. Only recently have we seen sports players talk about mental illness and their experiences of going through hardships. One day there will hopefully be a more supportive and caring sports media world, but that world may be a distant thought.

  • Daniel Ramsey
    Daniel Ramsey

    Daniel Ramsey is 20 years old and in his Junior year at Sacred Heart University in Fairfield, CT. He lives in a small town in the same state called Bethel, where he has lived his entire life. He loves the world of sports, primarily basketball, football, and boxing. The stories can  be so inspiring and so interesting, which is why Ramsey wants to be a part of the sports journalism  world.

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IC4ML invites blogs from diverse authors including international researchers, practitioners, students, and creators. Their work is independent from IC4ML and does not necessarily represent the position of our organizational leadership. These blogs offer an opportunity to experiment and dialogue as a learning space. We encourage you to engage with the authors to expand the conversations. If you would like to submit your own blog, please contact us at icforml@gmail.com.

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