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International Council for Media Literacy

International Council for Media Literacy

Bridging Academia to Action

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Bridging Academia to Action
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Building Digital Immunity – Insights from DCN’s Conference in Finland

Dezembro 31, 2024 by Maja Zaric

Attending the “Unlocking Media Literacy” conference in Finland was a powerful experience that underscored media literacy’s pivotal role in today’s society. Presenting my country’s media literacy policy framework and initiatives and learning from international counterparts offered a comprehensive view of the evolving media landscape and strategies for enhancing public understanding.

One of the most compelling takeaways from the conference was the emphasis on integrating media literacy into educational curricula from an early age. This approach aligns with Serbia’s ongoing efforts to embed media literacy within school programs, ensuring that children and adolescents develop critical thinking skills necessary for navigating the complex converged media environment. At the conference, many valuable models were presented that integrate media literacy across various subjects and grades, and this was a valuable reference for all media literacy policymakers and practitioners.

The conference also highlighted the importance of collaborative approaches between governments, educational institutions, and media organizations. In Finland, partnerships between these sectors have led to innovative educational resources and outreach programs that effectively address the diverse needs of different demographic groups. The holistic approach is something we are actively fostering in Serbia, seeking to build stronger networks and resource-sharing mechanisms that can amplify the impact of our media literacy initiatives.

Another significant insight was the role of digital literacy in combating misinformation and disinformation. The session on emerging digital threats and strategies for countering them was particularly eye-opening. It reinforced the necessity of equipping citizens with the skills to critically evaluate media content and the tools to discern and respond to the rapidly changing digital landscape. In Serbia, we are increasingly focusing on these aspects, developing targeted programs that address the challenges posed by digital misinformation and enhancing public resilience against it.

Networking with international experts and practitioners provided especially valuable opportunities for knowledge exchange and collaboration. The discussions on best practices, challenges, and innovative solutions were not only inspiring but also actionable. It was particularly beneficial to connect with peers who face similar challenges and to share experiences and strategies that have yielded positive outcomes in different contexts.

In conclusion, the insights gained from the “Unlocking Media Literacy” conference will be instrumental in shaping many media literacy policies and practices worldwide. The commitment to continuous improvement and adaptation is crucial, and the insights and expertise gained from this conference will help us refine our strategies and enrich our programs.

Key Takeaways:

  1. Integration of Media Literacy in Education: The Finnish model demonstrates the benefits of embedding media literacy throughout the educational system, an approach that Serbia is actively adopting.
  2. Collaboration Across Sectors: Successful media literacy initiatives often involve partnerships between governments, international organizations, educators, and media organizations, a practice we are proud of in Serbia.
  3. Digital Literacy and Countering Misinformation: Addressing digital threats and misinformation requires robust digital literacy programs, a focus area for our ongoing efforts.
  4. Global Networking: Engaging with international experts and practitioners provides valuable insights and opportunities for collaborative problem-solving and creates a media literacy family-like atmosphere.

Resources:

  1. DCN Conference – Unlocking Media Literacy
  2. Media literacy overview Serbia 

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  • Maja Zaric
    Head of Division for international cooperation in the field of media Ministry of Information and Telecommunication of the Republic of Serbia

    Maja Zarić is leading international cooperation in media at the Ministry of Information and Telecommunication of the Republic of Serbia. She represents the Ministry in relevant working bodies of international organizations such as the Council of Europe, UNESCO, OSCE, and others. In 2024, as the Chair of the CoE Steering Committee on Media and Information Society (CDMSI) she represents and leads the work of the CDMSI in shaping common policies, ethical standards, and guidelines in the digital domain. Maja is wholeheartedly dedicated to improving media literacy,  as in the past decade, she has organized many national and international media literacy events and led the creation of several handbooks on media literacy in Serbia for parents, teachers, educators, public administration, and the business community. Maja holds a Master 1 degree in European studies - specialization in European Union law and a Master's degree in Arabic language and literature.

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