Abstract The study explores the impact of emerging technologies—Virtual Reality (VR), Augmented Reality (AR), and the Metaverse—on immersive literacy within news media organizations. Through a qualitative case study approach, the research investigates how these technologies transform immersive journalism, shifting audiences from passive consumers to active participants. … [Read more...] about The Role of Emerging Technologies in Enhancing Immersive Literacy in News Media Organizations: A Qualitative Case Study Approach