Abstract In an era where media technologies, from legacy broadcast to social networks and generative AI, pervade everyday life, the once-invisible media environment demands renewed scrutiny. This article re-examines media effects and knowledge construction through a critical lens that “makes the familiar strange again.” Drawing on media ecology, constructivist epistemology, … [Read more...] about “Making the familiar strange again”: media effects, knowledge construction, and media literacy in the age of artificial intelligence.
Why I Keep McLuhan Alive in the Classroom
You know that feeling when your students casually drop, “Oh yeah, I ran that prompt through ChatGPT already” before class even begins? It’s like AI is no longer a guest in the classroom, it’s already part of the furniture. In moments like that, it’s tempting to throw up your hands and scramble for brand-new theories. But recently I’ve been turning back to Marshall McLuhan, and … [Read more...] about Why I Keep McLuhan Alive in the Classroom
