Author Profile: Andrew McLuhan

Abstract This article proposes Marshall McLuhan's tetrad of media effects (enhancement, obsolescence, retrieval, and reversal) as a generative framework for ecomedia literacy education. Drawing on McLuhan's Laws of Media and his figure/ground distinction, the article argues that the tetrad's non-linear, ecological logic is uniquely suited to the demands of media education in … [Read more...] about McLuhan’s Tetrad and Ecomedia Literacy: A Systems Thinking Approach for Transformative Media Education